Created weekly content to engage and grow the TOMS social audience achieving a 24% increase in engagement and 22% increase in growth YOY.
Optimized direct response Facebook Ads resulting in a 116% revenue increase YOY.
Produced Facebook Live videos receiving over 402K views on the TOMS global Facebook Page.
Founder of a streetwear lifestyle blog providing fashion inspirations, life and style experiences, event recaps and more.
Write, edit, and photograph lifestyle content for the blog and social media.
Collaborate with lifestyle brands such as Nike, Adidas, Teva, and Uniqlo to create unique content.
Featured by HYPEBAE, Nice Kicks, Finish Line, Champs Sports, and many more.
Helped launch Honest Beauty's social presence.
Composed, scheduled, and posted content across all Honest Beauty social media channels.
Created specialized content with key talent and beauty influencers.
Developed themes and ideas for campaigns, photo shoots, and giveaways.
Held a Twitter Party for the Miss Universe Pageant that resulted in 14.6M Impressions and a trending topic in the United States.
Created a monthly giveaway series to drive product awareness to the featured Miss Universe styles for the month.
Increased assisted conversion value by 130% in Q1 '15 through organic posts.
Used knowledge gained through analysis to create, edit, and curate social media content for all platforms.
Wrote content used on e-commerce and social media channels.